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Ā Mātou Kōrero - Our Story
Ānuku — derived from Papatūānuku, our Earth Mother — embodies our deep connection to te taiao and the wisdom gifted to us through generations of mātauranga Māori.
Ānuku is more than a business; it is a taonga that has taken us on a journey of awakening, reconnection, and discovery. It is our hope that through our products, wānanga, and kaupapa, it will inspire the same journey for others.
At Ānuku, we weave together rongoā māori, Te Reo Māori, and everyday living. Our range of healing products incorporates traditional rongoā māori for the body, skin, and lips, while our collection of household items encourages the use of Te Reo Māori within the home through kupu Māori-labelled plant pots, kitchenware, bathroom accessories, and educational resources.
For generations, Māori have relied upon the healing properties of native plants and the mātauranga passed down by our tūpuna. Our vision is to support the revitalisation and normalisation of both rongoā māori and Te Reo Māori in everyday life, while promoting a deeper connection to and protection of Papatūānuku.
Guided by our kaupapa of "Re-indigenising our spaces one kupu at a time," we believe that every word learned, every plant nurtured, and every connection made helps restore our connection to culture, language, and the natural world.
"I haere mai ahau i tawhiti-nui, i tawhiti-roa, i tawhiti-pāmamao, i te hono i te wairua, i Hawaiki."
I came from great distance, from a long distance, from the very distant places, from the gathering place of spirits, from Hawaiki.
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Aaron Richards
Founder | Rongoā Practitioner | Wānanga Facilitator
Ngāpuhi / Ngāti Hau, Ngāti Kaharau
For Aaron, Ānuku is about reconnecting people with the knowledge, practices, and relationships that have always existed between our people and te taiao.
As the founder of Ānuku, our rongoā practitioner, and wānanga facilitator, Aaron shares practical knowledge of rongoā māori while keeping tikanga and karakia at the heart of the kaupapa. His approach is grounded, hands-on, and accessible, encouraging people to slow down, observe, listen, and build a meaningful relationship with the ngahere and the taonga of Tāne Mahuta.
His daily mahi is shaped by a deep commitment to Te Reo Māori, Te Kaupapa o Te Kōhanga Reo, and rongoā māori — nurturing the next generation through language, tikanga, and mātauranga Māori.
Within Ānuku, Aaron helps guide the kaupapa through rongoā, wānanga, product creation, and cultural direction, supporting taonga and experiences that bring wellbeing, language, and connection to te taiao into everyday life.
Georgina Richards
Lead Product Designer | Operations Manager
Ngāpuhi / Ngāti Hau, Ngāti Kaharau
For Georgina, affectionately known as Mumma G, creativity is a way of connecting people with Te Reo Māori, mahi toi, hakapapa, and everyday expressions of culture.
As the creative force behind many of the Ānuku designs, products, and educational resources, she brings together storytelling, design, and learning to create taonga that encourage Te Reo Māori to be seen, spoken, and used within homes, workplaces, and communities.
Georgina is also continuing her own journey with Te Reo Māori and believes that every kupu learned strengthens our connection to identity, culture, and hakapapa.
Alongside her creative work, she manages much of the operational and administrative side of Ānuku, helping turn ideas into meaningful products, resources, and experiences that support the kaupapa to grow in a thoughtful and sustainable way.
Karyn Marsh
Sales & Partnerships Manager | Cultural Advisor
Te Whānau a Rutaia, Te Whānau-ā-Apanui, | Ngāti Whātua, Ngāti Rangiwewehi, Te Uri o Hau, Ngāi Tūhoe
For Karyn, connection sits at the heart of everything she does — connection to people, kaupapa, culture, and opportunity.
Passionate about Te ao Māori, Karyn has worked hard to reclaim Te Reo Māori for herself and her whānau. Now a fluent speaker, she brings a strong foundation in mātauranga Māori alongside more than 25 years of corporate leadership, sales, and supply chain experience across the Asia-Pacific region.
Her mahi has also included social services, community initiatives, and oranga-focused wānanga, where she has supported whānau to reconnect with whakapapa, tikanga, whenua, and te taiao through māra kai, hīkoi ngahere, and rongoā Māori.
Guided by the whakataukī, “Ka poipoia te kākano, kia puāwai” — When the seed is nurtured, it will bloom — Karyn supports cultural direction, business development, and partnerships within Ānuku, helping ensure the kaupapa remains grounded in tikanga Māori while continuing to grow in a meaningful and sustainable way.
Together, we bring a unique blend of rongoā māori, mātauranga Māori, Te Reo Māori, design, community development, and business expertise.
United by our shared passion for culture, learning, and connection, we are committed to creating meaningful taonga and experiences that inspire people to embrace Te Reo Māori, reconnect with te taiao, and bring mātauranga Māori into everyday life.
He taonga nō te whenua, me hoki anō ki te whenua
He taonga nō te whenua, me hoki anō ki te whenua
He taonga nō te whenua, me hoki anō ki te whenua
He taonga nō te whenua, me hoki anō ki te whenua
Te Oranga Tonutanga - Sustainability
At the heart of Te ao Māori is the understanding that people are deeply connected to the whenua and to all living things. This relationship is expressed through kaitiakitanga — the responsibility to care for, protect, and preserve te taiao for the generations that follow.
At Ānuku, this hakaaro guides the way we create, package, and send our products. We aim to minimise waste wherever possible and carefully choose packaging materials that can be composted, reused, or have a lower environmental impact.
Much of our packaging can be returned to the earth. Our cardboard boxes and other cardboard packaging, starch packing beans, courier bags, shredded paper, and raffia are all compostable. Other packaging materials have been selected for their low-impact qualities or their ability to be reused.
We encourage our customers to reuse packaging wherever possible and compost suitable materials rather than sending them to landfill.
For us, sustainability is not simply about packaging. It is part of our responsibility to practise kaitiakitanga and make thoughtful choices that help protect te taiao for future generations.